18. That's the reopening date for Sandals Montego Bay, the resort where the Sandals story began more than 40 years ago. The company has used the ...
source https://www.caribjournal.com/2026/08/15/sandals-is-making-a-big-jamaica-comeback-here-are-all-7-all-inclusive-resorts-to-know-for-this-winter/2/
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Market Madness
Marketing in Montego Bay is chaotic and poorly coordinated, with stakeholders pushing conflicting messages, leading to a fragmented city brand and missed economic potential—essentially “mayhem” instead of a clear, unified strategy.
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