Despite Frontier Airlines announcing that it will stop offering flights from Cleveland to Montego Bay, Jamaica, one month after launching the ...
source https://jamaica.loopnews.com/content/frontier-airlines-ending-new-route-jamaica-wont-affect-arrivals
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Market Madness
Marketing in Montego Bay is chaotic and poorly coordinated, with stakeholders pushing conflicting messages, leading to a fragmented city brand and missed economic potential—essentially “mayhem” instead of a clear, unified strategy.
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