Time For A Change

“Too many so-called leaders of the movement have been made into celebrities and their revolutionary fervour destroyed by mass media. The task is to transform society; only the people can do that – not heroes, not celebrities, not stars. A star’s place is in Hollywood; the revolutionary’s place is in the community with the people.”
Huey P. Newton

“We don't need another hero”
Tina Turner

“As it's been said already, now let it be done, I tell you who we are under the sun”
Bob Marley

These days it seems the popular literary and rhetorical devices for writers and columnists is a combo of epiphany and personal testimony through which the writers seem to take you on a personal journey of insight and realization, its triumphs and tribulations. I guess what readers have come to expect is vicarious insight, momentary wonder, a sliver of hope and small inner tingle and feeling that maybe it's all going to work out after all. Like the Bob Marley song "Every little thing is gonna be alright!" A semi social spiritual buzz or high of sorts!

I hate to be the bearer of bad news, but I must regretfully inform you dear reader, my long time friend, that this gimmick, the DIY feel good high... it fails to meet the challenges that confront us today. These are complicated and difficult times and are not the days of tidy ready done solutions. The beasts that confront us now, the monkeys on our backs and the Elephant in our rooms don't care about anyone's experience of optimism or your personal gains. Given what is at stake, our great future... then letting our best and brightest waste their time – and the reader's time – cooking up more Chicken Soup for the Soul food crowd than Iyanla Vantz on a Sunday with a living room full of friend with heart break and spiritual influenza. It is repetitive regurgitation of pop psychology and expounding on FaceBook memes. I contend it doesn't fix a soul, the system doesn't change and in general that formula now just doesn't work.

Black authors, writers and leadership today have few or little successes and victories to boast of since the late seventies, the eighties, the nineties or the new century, apart from their own illustrious careers. What of social or activist achievement and outreach? How far has it reached? All this is taking place because black leaders, TV personalities, politicians, musicians, journalists and writers are now into placebo politics and placebo innovation. They recycle on stale ideas and peddle them for more than they are really worth.

What I am getting at is this... those who tell us to “think different,” or it's "time for change" in other words, almost never do so themselves. Year after year, new installments in this unchanging genre are produced and consumed, till re-runs become our history. Who doesn't watching 80's sitcom and cartoons on Youtube? I go to use new technology like the Internet and Project Gutenberg to read"old books." Who hasn't heard politicians recycle old policies and re-branded old documents? Everyone knows that guy in another community that reminds you of someone in your own community. Everyone knows the same jokes, we all hear those nowadays songs that you say but I know that song from somewhere before. We all chit chat on the ends and race each other to the puns and quips we see on TV and rehearsed.

I have an Uncle Bunny from England who is a lofty but inebriated philosopher... he calls it "the procession of the simulacrum" which is to say we are a species and generation of copycats. So it seems the system is suggesting and we are all conforming to the ideas that creativity, is too important to be left to the creative. Our prosperity depends on hustling and idea and inspiration and milking it for what it is worth. This is a system and generation hell bent on cracking the code of creativity and unleash its moneymaking power. Hence everybody peddles their new creative brand of whatever in their particular field. All the P's: JLP, PNP, politicians, pastors, performers, publishers. It' what I call a VistaPrint Paradox... people want to project the image of being unique and creative, but end up at a place that offers designs ready-made via a formula of templates.

We invest our energy in futuristic information technologies, including our cars, but drive them home to rustic charmed homes copied from the 18th century. The future on offer is one in which everything changes, so long as everything stays the same. This timidity is our path to the future and it cannot work. In the words of His Imperial Majesty, Haile Selassie I "we must look into ourselves, into the depth of our souls. We must become something we have never been and for which our education and experience and environment have ill-prepared us. We must become bigger than we have been: more courageous, greater in spirit, larger in outlook. We must become members of a new race, overcoming petty prejudice, owing our ultimate allegiance not to nations but to our fellow men within the human community."

Today more than ever there is a need for bold imagining and designing, different systems of valuation, exchange, accounting of transaction externalities, financing of coordinated planning, etc. Because states plus markets, states versus markets, these are insufficient models, and our conversation is stuck in Cold War gear.

The most recent centuries have seen extraordinary accomplishments in technology and science have improved quality of life. The paradox is that the system we have now – is in the short term what makes the amazing new technologies possible, but in the long run it is also what suppresses their full flowering. The potential for these technologies are both wonderful and horrifying at the same time, FaceBook for all its connectivity and social good, is still an agency which the U.. Government uses to spy on us. A new socio-economic architecture is needed.

However black thinkers and the intelligentsia at home and abroad are utterly self-interested. It cannot begin to mobilize black communities to come up with creative solutions to our current problems. It seems our egotistical black intelligentsia can't begin to make these things happen because foisting itself and its own advancement off as “representing” the black oppressed masses is the beginning and the end of who they are and what they do. They are not truly about the black diaspora and its plight, they do not truly care to ease the existential condition of his brothers, neighbors and friends.

If we really want transformation, we have to slog through the tough issues like history, economics, philosophy, art, ambiguities, contradictions. Bracketing it off to the side to focus just on technology, or just on innovation, actually prevents transformation. Playing with new gadgets, trinkets and toys won't make life better and you know it. Instead of dumbing-down the future, we need to raise the level of general understanding to the level of complexity of the systems in which we are embedded and which has been embedded in us. This is not about "personal stories of inspiration and validation", it's about the difficult and uncertain work of demystification and re-imagining our future, as well as change how we think.

The People's Arcade: Montego Bay's Black Wall Street

The Rastafari Coral Gardens Benevolent Society's Office at The People's Arcade

A Concise History of the People's Arcade

Entrance of The People's Arcade

As you're driving the Howard Cooke Highway heading south, as you pass Ruby's on your left... do you wonder about the ornate but rusted arch with the words People's Arcade. As we ride through the intense heat and crime wave washing the city in tsunami like fashion, as centres all over the city erupt as the victims of poverty, those promised #prosperity, grapple with global financial warfare, IMF debt, personal debt, urban and spiritual decay. Sometimes I wonder if the public knows what is happening... do you know what is happening in Coombs Lane, in the Market, in the Shoes Arcade, on Hart Street, on Creek Street, Princess Street, in Barnett Lane, in Railway Lane, on the train tracks? Peoples lives are shattered, men are in splinters, women in despair, children losing fathers and mothers to guns and disease. Children living with the faint yet constant anguish of hunger in their little eyes...

Then there are the unsung, unknown valiant heroes, the ones whom, against all odds, much discrimination, victims of economic exclusion, with little access to capital are still boldly standing on the front-line of the Black economy and sometimes the Black Market, without angel investors or incubators, despite vain politics, they eek out a living, to simply take up the challenge of daily vending and juggling in the hustle and bustle of the sun and city. Fending off the vicious cycle that is poverty, trying to safeguard the future, some conservative, some vanguard, but all unknown heroes who are not worshiped on Facebook, the ones who are metaphorically horsewhipped for how their face looks, the ones the media and the press miss. They supply you with water on the highway, peddling fruits or banana chips in the Transportation Centre aka the Bus Park, the peanut porridge, the Jamaica day dresses you purchase each year of your child's school life, the local music, Mobay music... the informal and unofficial hub of Pan African thinking, the surviving pulse of Montego Bay's Black Wall Street... here is an issue of land reform... These are the businesses and people of The People's Arcade , this is their tale!

The People's Arcade was built by the vendors themselves in 1996, and it is strategically located in the Montego Bay Business District adjacent to the Montego Bay Transport Centre and has tremendous possibilities to be transformed into the first micro business incubator outside Kingston. As time and their story evolved, many of the original commercial traders who once occupied the facility abandoned it in response to increased competition in the retail trade and are now operating off St. James Street where they seek to intercept pedestrians and potential consumers pursuant to survival.

MoBay's Black Wall Street

Why is this a Black Wall Street? Well Greenwood a neighborhood in Tulsa, Oklahoma was one of the most successful and wealthiest African American communities in the United States during the early 20th Century, it was popularly known as America's "Black Wall Street" until the terroristic acts of white residents lead to the Tulsa race riot of 1921, in which white residents massacred black residents and razed the neighborhood to the ground. If you put the economics of The People's Arcade into perspective of a racial context, and a global context where Chinese supermarkets are everywhere, Indians control the duty free stores and so on, when one sees a resurfacing Railway Corporation and big business interests, an apparently uncaring local government, one is left to ask, what of Black Enterprise, where is Black Enterprise, who is for Black Enterprise,?

In Montego Bay the answer resides in The People's Arcade. Though much neglected, forgotten or avoided by many a Montegonian, it hasn't been dormant. Businesses still operate and thrive their in the face of poor security and infrastructure. But as many tales go, these businesses have much to contend with, and no good story is without an antagonist. The nemesis of the People presents itself in the form of The Railway Corporation of Jamaica, and a St. James Parish Council that seems to have capitulated to big business interest, rather than opt to eek out a feasible and sustainable system and future for the people of the Arcade.


However, these business now seek the legal impetus and imperative to do safeguard their future... How will this issue play out, as a human rights matter? A matter of land right? Is it a real property issue and a case of adverse possession? Does this issue fit in the ambit of land reform? How will this matter pan out as the people vie for progress by moving themselves from poverty to prosperity! The people have submitted a caveat that has been accepted by the courts, which should impede any action by any agency to bulldoze or hamper the livelihood of the people in The People's Arcade!





With the advent of rising inequality, weak government institutions, failed states, terrorism, corruption, and a whole slew of other socio-economic problems—sown or exacerbated by three decades of neoliberal (IMF type) policies in the “developing world” (Third World)—it is high time we revisit the issue of land reform. We need to bring it back to the center of the discussion on sustainable economic development. What is land reform you might ask? It is the legal and statutory division of land and its reallocation to landless people. Land reform is not political extremism; rather, it is a critical policy mechanism for the city and parliament to address issues of poverty, hunger, urban slums, and good governance.

Kitchen of Axum Veggie Cafe

If we further contextualize the concept of land reform, the entire process of colonial settlement in the Americas and the Caribbean, in Australia and New Zealand was one big land reform, appropriating the lands of indigenous peoples and distributing it to the European settlers. So land reform can be understood as a much more common experience of the “developed” world than it is usually thought of in the economic literature.

The vacancy created by old closed businesses is now being filled by a range of new small business start ups including over twenty one micro garment manufacturing establishments, printeries, shoemakers, electrical contractors, plumbers, two employment agencies, several recording studios, a cyber café, photographic studios, jewelers, custom broker, auto motive parts dealer, health food club, a variety of restaurants, technicians, cosmetologists, laundry and a range of other service providers and retail outlets. These businesses need security of tenure, and after working so hard create a uniquely local and black economics space, I believe it only right that those who have built the place and those that ply their trade there for so many years be granted the opportunity to own and govern their destiny by some means or system.

The Arcade having a ready made physical space to accommodate some three hundred micro businesses, the facility now requires support for management training, help in preparing effective business plans, rendering administrative services, public relations and marketing aid, technical support, business networking, advice on intellectual property and copy rights and help in sourcing finances and funding.

Local Barber Shop!

#‎landrights‬ ‪#‎adversepossession‬ ‪#‎humanrights‬ ‪#‎pnp‬ ‪#‎jlp‬ ‪#‎montegobay‬ ‪#‎jamaica‬ ‪#‎blackwallstreet‬ ‪#‎blackeconomy‬

Black Friday Message from The Montegonian!

We here at The Montegonian know many of you will be flying out for or making purchase online during #BlackFriday to get that long desired #tablet, #wireless speakers, #toytrainsets and get the jump on the early #Christmas shopping, but we ask that you be cautious as commerce increases and onlines sales as well, especially via #creditcard, we ask that you be cautious and vigilant. #Identitytheft is rampant these days #fraud and #cybercrime is up. Just as you once had to be on the look out for pick pockets downtown now is the age we must be wary of bad #hackers and #scammers! Please also remember this is a season of giving ask #WWJD what would Jesus do and not #WWJB what would Jesus buy. Also as a people remember that after #Walmart and #BlackFriday comes #WhiteSaturday! A fool and his money are soon parted, remember, spend wisely! Hotep... Selah!

NO WAR IN SYRIA: AMERICA IS A HYPOCRITE!

I wonder! How is it that Washington plans to go to war, yet it doesn't have the legal authority for a military intervention in Syria and it lacks the moral authority! Why? Because the U.S.A. has a government with a history of using chemical weapons against innocent people far more horrific and deadly than the mere accusations Assad is dealing with from a warmongering Western military-industrial complex, hell bent on war.

(Watch This Documentary: War Made Easy)

Americans and much of the world is not in the mood for war, as the British parliament has shown the last shred of democracy and stayed the hand of its Prime Minister, and polls suggest that some 63% of the US population is against a Syrian offensive. The UN has carried no solid proof, China and Russia oppose the move? Israel has nukes and has signed no treaty yet they are not bullied by Uncle Sam. Hilary Clinton has been quoted on TV and Newspapers as saying the US and Al Qaeda are on the same side in Syria. So it can be argued America supports terrorists. Hilary Clinton then lapsed and admitted America is waging and losing and information war. With that in mind check out Noam Chomsky's  book MANUFACTURING CONSENT. Chomsky is a noted intellectual and academic, a linguist in america who has present copious evidence to prove America is nefarious and sinister in its intentions and operations, particularly the industrial war complex. 

I and I chant Rastafari, I am definitely not a Christian, but I would like to quote Jesus to Christian nations, and ask, "Who among you has not sinned?" Yes, undoubtedly chemical weapons were used in Syria. Maybe it was the government; maybe it was the opposition; maybe no one knows for sure. But here's what I know for sure: America is no better... they have used chemical weapons on there own children... and ours... for decades! The chemical weapons used in U.S. Farming to wage a war on pests, weeds, and the greedy need for ever greater yields. While the effects of these "legal" chemical agents may not be immediate or direct, they are no less hazardous. Yet our mainstream media in Jamaica, in the region and otherwise fail to highlight these chemical dangers to our own food systems, nor are they willing to acknowledge the hypocrisy of Obama and Washington's Chemical Weapons Argument and stop the perpetuation of American propaganda politics and media blitzkrieg. In fact, the media locally and abroad encouraged it. As The Montegonian, a freelance journalist I am supremely disappointed in the profession.

How do Obama and the USA find any moral authority when a list of 10 chemical weapons attacks carried out by the U.S. government or its allies against civilians, can easily be produced, they are as follows:

1. The U.S. Military Dumped 20 Million Gallons of Chemicals on Vietnam from 1962 - 1971
   
   During the Vietnam War, the U.S. military sprayed 20 million gallons of chemicals, including the very toxic Agent Orange, on the forests and farmlands of Vietnam and neighboring countries, deliberately destroying food supplies, shattering the jungle ecology, and ravaging the lives of hundreds of thousands of innocent people. In 2012, the Red Cross estimated that one million people in Vietnam have disabilities or health problems related to Agent Orange.
   
2. Israel Attacked Palestinian Civilians with White Phosphorus in 2008 - 2009
   
   White phosphorus is a horrific incendiary chemical weapon that melts human flesh right down to the bone.  An Amnesty International team claimed to find "indisputable evidence of the widespread use of white phosphorus" as a weapon in densely-populated civilian areas. The Israeli military denied the allegations at first, but eventually admitted they were true.
   
3. Washington Attacked Iraqi Civilians with White Phosphorus in 2004
   
   In 2004, journalists embedded with the U.S. military in Iraq began reporting the use of white phosphorus in Fallujah against Iraqi insurgents. At the time, Italian television broadcaster RAI aired a documentary entitled, "Fallujah, The Hidden Massacre," including grim video footage and photographs, as well as eyewitness interviews with Fallujah residents and U.S. soldiers revealing how the U.S. government indiscriminately rained white chemical fire down on the Iraqi city and melted women and children to death.
   
4. The CIA Aided Saddam Hussein Massacre of Iranians and Kurds with Chemical Weapons in 1988
   
   CIA archived documents now prove that Washington knew Saddam Hussein was using chemical weapons (including sarin, nerve gas, and mustard gas) in the Iran-Iraq War, yet continued to pour intelligence into the hands of the Iraqi military, informing Hussein of Iranian troop movements while knowing that he would be using the information to launch chemical attacks which hit a Kurdish village occupied by Iranian troops with multiple chemical agents, murdering as many as 5,000 people and injuring as many as 10,000 more, most of them civilians. Thousands more died in the following years from complications, diseases, and birth defects.
   
5. The U.S. Army Tested Chemicals on Residents of Poor, Black St. Louis Neighborhoods in The 1950s
   
   In the early 1950s, the Army set up motorized blowers on top of residential high-rises in low-income, mostly black St. Louis neighborhoods, including areas where as much as 70% of the residents were children under 12. The government told residents that it was experimenting with a smokescreen to protect the city from Russian attacks, but it was actually pumping the air full of hundreds of pounds of finely powdered zinc cadmium sulfide. The government admits that there was a second ingredient in the chemical powder, but whether or not that ingredient was radioactive remains classified. 
   
6. U.S. Police Fired Tear Gas at Occupy Protesters in 2011
   
   The savage violence of the police against Occupy protesters in 2011 was well documented, andincluded the use of tear gas and other chemical irritants. Tear gas is prohibited for use against enemy soldiers in battle by the Chemical Weapons Convention. So civilian protesters in U.S. are not given the same courtesy and protection that international law requires for enemy soldiers on a battlefield?
7. The FBI Attacked Men, Women, and Children With Tear Gas in Waco in 1993
   
   At the now infamous Waco siege of a community of Seventh Day Adventists, the FBI pumped tear gas into buildings knowing that women, children, and babies were inside. The tear gas was highly flammable and ignited, engulfing the buildings in flames and killing 49 men and women, and 27 children, including babies and toddlers.
   
8. The U.S. Military Littered Iraq with Toxic Depleted Uranium in 2003
   
   In Iraq, the U.S. military has littered the environment with thousands of tons of munitions made from depleted uranium, a toxic and radioactive nuclear waste product. As a result, more than half of babies born in Fallujah from 2007 - 2010 were born with birth defects. Christopher Busby of the Scientific Secretary of the European Committee on Radiation Risk, described Fallujah as having, "the highest rate of genetic damage in any population ever studied."
   
9. The U.S. Military Killed Hundreds of Thousands of Japanese Civilians with Napalm from 1944 - 1945
   
   Napalm is a sticky and highly flammable gel which has been used as a weapon of terror by the U.S. military. In 1980, the UN declared the use of napalm on swaths of civilian population a war crime. That's exactly what the U.S. military did in World War II, dropping enough napalm in one bombing raid on Tokyo to burn 100,000 people to death, injure a million more, and leave a million without homes in the single deadliest air raid of World War II.
   
10. The U.S. Government Dropped Nuclear Bombs on Two Japanese Cities in 1945
    
    Although nuclear bombs may not be considered chemical weapons, they certainly disperse a lot of deadly radioactive chemicals. They are every bit as horrifying as chemical weapons if not more, and by their very nature, suitable for only one purpose: wiping out an entire city full of civilians. It seems contrite and hypocritical that the only regime to ever use one of these weapons of terror on other human beings has busied itself with the pretense of keeping the world safe from dangerous weapons in the hands of dangerous governments.

Bearing Americas Chemical HISTORY in mind, then look at Chemical companies like Syngenta, Monsanto, Dow, DuPont, Bayer Crops Sciences, and others who go about poisoning children and the environment all over the world with Obama's support. Obama who received the Nobel Peace Prize contemplates another war, after he sanctioned depleted uranium in Libya. 

Syria and its refugees definitely are in dire straits and urgent need of the World's help, not America's help, THE WORLD'S HELP. And I am certain that a violent military strike won't provide the results you are looking for. Children the world over and in Syria deserve the chance to grow up free from chemical contamination and warfare. 

Sounding the War Trumpet... Hmm that is a well-worn tactic, road, trod, tradition that is littered with the bodies of children and soldiers, civilians and suicides, military and nonmilitary. It is a classic thought, where ego and history seemingly say a president must travel as some sort of rite of honor. It's also a path that leads to more grief, grudges and grievances, bitterness, more angst and anger, endless tragedy and infinite sorrow.

It is a decision that credits an old, outdated worldview that will try to justify the logic that, "any attack, any war is worth winning... even though there is no such thing as winning." Each war "won" sows the seeds of sorrow for only future wars will be reaped. Each attack leads to a counterattack. Each "win" sets the stage for which future generations of terrorists can perform some new horror: in the frail minds of children who have lost parents and homes, in the spirits of person, some of whom have felt betrayed by their governments, leaders and their neighbors, and in the wounded bodies and hearts that shall forever fester with hate.

I am no pacifist as such but at the stage of mankind's conscious evolution, we cannot envision a better solution, in an age where we roam Mars remotely and survey the moon as hobby, we cannot imagine a world without war, where America does not need to be a bully. It is time we took the less beaten path. For the future of humanity collectively,There's no clear map, but the rewards of the journey are much greater. It's the road of heroes like Martin Luther King and Nelson Mandela.  And many others whose names have been lost to history and the many more whose name echo on. These are people who were able to effect change by speaking the truth from the heart and refusing to engage in more violence. And through them, not only has change happened, but now is a time on Earth when the human spirits of the whole world, the anima mundi have to be lifted, our collective consciousness must be raised. This is the only beacons of inspiration left for mankind!

QUEEN IFRICA - FREEDOM OF SPEECH - PENTHOUSE RECORDS

Click the link below to check out Ifrica's lyrical response to all the flack she is getting for speaking her mind!

QUEEN IFRICA - FREEDOM OF SPEECH -

Minister of Freakonomics: Lisa Hanna!

How Can a Youth Minister Support Abortion?

May, Child's month not even fully a month behind us, and our Minister of Youth is endorsing eliminating youth... it seems somewhat absurd, if not paradoxical.

This reality reveals much of what is wrong with public policy discourse in modern Jamaia. Our politicians lack character, insight and vision, that is why they will endlessly regurgitate white America's intellectual drivel. A 10 minute Google would have shown our dear Minister of Freakonomics that the abortion-cut-crime theory has not even come close to meeting the burden of proof, but, instead, she like a lot of  our nation's intelligentsia fell inlove with the theories perpetuated in the book Freakonomics by Donohue and Levitt. Being innumerate, most politicians, presstitutes and the punditariat are willing to dupe the proletariat, the masses. It is easier to simply engage in intellectual yes-man-ship and take a guru figure like Levitt on faith, than even ask a local statistician or economist. A few book reviewers, like James Q. Wilson (America's leading expert on crime for several decades), expressed deep skepticism about the books propositions.

It amazes me that in todays day and age, an influential person such as our Minister publicly endorsed the theory, when a bit of diligence with Google would have shown her it was dubious, if not racist and prejudice.

It is an attention-grabbing theory, to be sure, possibly even more noteworthy than recent research indicating that liberalizing abortion increased pre-marital sex, increased out-of-wedlock births, reduced adoptions and ended so-called shotgun marriages.

But a thorough analysis of abortion and crime statistics leads to the opposite 

conclusion: that abortion increases crime.

There are no statistical grounds for believing that the hypothetical youths who were aborted as fetuses would have been more likely to commit crimes had they reached maturity than the actual youths who developed from fetuses and carried to term.

A theory such as the one by Ms. Hanna has far reaching social, political and moral implications and, as such, needs to be rigorously debated and researched. The intent of this letter is to illustrate that, although the abortion-crime theory gained much attention and popularity in the United States, Donohue and Levitt’s findings are not apparent and obvious, nor are they indisputable, hence ought not to be taken as fact.

The criticism of the book's conclusions need to be given as much attention and consideration as the findings and arguments originally put forward in the book. Indeed, much of the research done after Donohue and Levitt’s study was published disproves the abortion-crime theory and casts serious doubt on whether such a link exists at all. Since then several times in articles, Donohue and Levitt acknowledge that a number of factors may have contributed to the falling rates crime rates during the 1990s. So why do we follow blindly American schools of thought?

Indeed many in the academic community contend that Donahue and Levitt’s research suffered from methodological flaws. As The Economist noted, “Donohue and Levitt did not run the test that they thought they had.” Work by two economists at the Boston Federal Reserve, Christopher Foote and Christopher Goetz, found that, when the test was run correctly, it indicated that abortion actually increases violent crime. John Whitley and I had written an earlier study that found a similar connection between abortion and murder — namely, that legalizing abortion raised the murder rate, on average, by about 7 percent.

We need to be doing our own research and not slavishly following North American trends of thought.

Who Protects Brand Montego Bay?

Brand Montego: Part 1

The City has to Develop and Protect it's Brand

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. Jeff Bezos

“There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.”
A. Alfred Taubman

Imagine the words Montego Bay, instantaneously it brings to mind, relaxation, coconut and palm trees, white sand beaches, sun and sometimes even sex - it's one of the most powerful images in the Caribbean. So how is it, dozens of companies use the name to sell products – Payless is notorious for selling a brand of sandals called the Montego Bay Club, there is even a foreign band full of white boys called Montego Bay Band, A Freemason pub of some sort in England with the Name Montego Bay littering the menu- so I put it to both the government and the public now, that we start considering seeking protection for Brand Montego Bay, under intellectual property, through trademark and copyright.

Freemasons Arms Pub... on the Menu Montego Bay Chicken Wrap!

We must consider that in today’s environment cities compete amongst each other for talent, business and human resources. In many ways they have to act like commercial entities by selling themselves to potential customers – business investors, visitors/tourists, the working and creative classes– as successful, vibrant, forward-looking brands. Simply put they have to market themselves as the place to be, project an image of tomorrow and betterment. At the same time that image, that name, that identity must be guarded. Just as commercial entities, have lawyers and make legal cases on issues of copyright and trademark infringement. So too must local government and even central government entities now seek to protect the Brand Montego Bay and Brands of Jamaica.

How do a group of white boys in America or is it England become the Montego Bay Band?

Intellectual property rules offer the potential to provide a valuable source of income for people in developing countries, who tend to get only a small sliver of the profits made on their goods on the international market. Do we profit from made in China T-Shirts that say Montego Bay. NOPE! Montegonians are not getting value. Their image and name is being abused. Consequently I saw a study that detail through study of Mobay and other areas, how Brand Jamaica has mostly benefited entities like Puma, whilst craft vendors and small businesses flailing in the harsh economy.

Montego Bay City must re-examine its role and function, as well as define its appeal to ‘citizens/consumers’, at the same time protecting the name and the Brand of the city for the citizens. Our city must distinguish itself from our competitors (Kingston, Portmore, Ocho Rios) and position our self as a recognizable brand in an increasingly regional and international market place. Port of Spain, San Fernando, Bridgetown, Kingstown are all Caribbean cities vying for status and international cosmopolitan appeal, so what of us in the Bay?

I noted on twitter that a few Kingstonians started noticing that “Mobay look like farrin” and that “any time mi waan go farrin mi go Fairview, Montego Bay.”

Here is an excerpt of Mobay through a foreigners eyes

“Downtown resembled a cross between America and what we would picture as rural Africa. The streets were full of activity. People yelling, laughing, buying and selling items. Playing music. Their skin was black as tar and beautiful. Their hair was the epitome of natural. They wore clothes that we would have worn in the early 2000’s but did their best to match it up.”

From instagram.com (via @RudeboyRJ) - June 3, 4:05 PM

What is the vision of Mobay, what is the vision for Montego Bay, who protects the name Montego Bay? The name Montego Bay has been already been branded and used and bandied about like there is no tomorrow, but Montegonians haven't seen the benefits.

I put it out there that Montego Bay is the biggest cultural brand in the Caribbean. When I travel abroad, Montego Bay always seems to be the more popular Jamaican destination and known location. So those companies using the Montego Bay Brand in ways that really do enhance their business, they use the name to make association with luxury, comfort, sun, breeze and such... so it's reasonable for the Montegonians to ask, Why aren't you coming to talk to us? Why aren't you asking our permission? Why don't you engage with us?

The notion of cities and cultures seeking IP protection is not an entirely new one - the Native American Navajo recently brought a case against the clothes company Urban Outfitters, for use of their name.

Relying on past glory is no longer enough; As the once den like, homely Montego Bay is now becoming a metropolis and showing a citizenry acquiring the cosmopolitan lifestyles to go with it… the friendly city is now a big city, and nowhere near as friendly as it used to be. 

Today, successful companies and young talented people have lost hometown loyalties; note the influx of outsiders and outside businesses in Mobay, not to mention the ‘Spanish Invasion’. They can choose where to cluster. Cities with distinctive characteristics; be they economic, cultural, environmental or life style, and it these things that will attract the best companies and people. So now we have questions of Montego Bay’s identity and its brand identity: What are the distinctive characteristics of Montego Bay, what makes us, US?


To Be Cont’d

Baphomet in Montego Bay

Look out for ruler and the compass...

Babylon can't take me fi nuh punk Ras...

Illuminati...

Cyah hold di Natty...