LATAM Airlines has resumed direct flights between Lima, Peru, and Montego Bay, Jamaica, marking a milestone in the region's air connectivity.
source https://www.caribbeannationalweekly.com/travel/latam-airlines-resumes-flights-between-lima-and-montego-bay/
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Market Madness
Marketing in Montego Bay is chaotic and poorly coordinated, with stakeholders pushing conflicting messages, leading to a fragmented city brand and missed economic potential—essentially “mayhem” instead of a clear, unified strategy.
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