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Marketing in Montego Bay is chaotic and poorly coordinated, with stakeholders pushing conflicting messages, leading to a fragmented city brand and missed economic potential—essentially “mayhem” instead of a clear, unified strategy.

Showing posts with label cities. Show all posts
Showing posts with label cities. Show all posts

Sunday, March 16, 2014

Montego Bay - City of Tomorrow: Building a Sustainable City

Sun. Soil. Soul. Society.

The Schematics for a Sustainable City: The Montego Bay Ecopolis


We are losing connection with the soil. We need to understand the connection between soil, soul and society and drop ego in favour of eco!~Satish Kumar
"A developed country is not a place where the poor have cars, it's where the rich ride public transportation."~ Gustavo Petro (Mayor of Bogotá, Colombia)
The social big bang that was the start of the 21 century saw the acceleration of the pace of human life beyond anything people of previous centuries could have imagined. Today there is a crisis of haste and of a lack of hospitality in the world and its cities.

The tourist capital Montego Bay, is a typical 2nd city: vast, pulsating, noisy and full of smoke and exhaust fumes. But it is atypical in many many ways. A beautiful city couched and cocooned in a bay... city by the sea, tourist hub, cultural hub, growing, strategically located in the Caribbean, resting on an energy lay line, cultural axis, business crux of the west... in many ways too, Montego Bay is the apotheosis of urban and rural life: rustic yet metropolitan and cosmopolitan, "country-fy and farrin-ish!" "If yuh naah mean'

This is the setting in which new building concepts, IT solutions, the Freezone's continued expansion, the Indigenous Rastafari Village, Academia in the form of Utech West and UWI western Campus, lifestyle solutions, energy concepts, a new Caribbean ecological, local, indigenous way of life can emerge: a new and re-newed peoples, with new objectives, new domiciles and modus operandi. A mode of operation that can save energy as well as avert looming oil and energy crises (research Peak Oil), cut pollution, solve food security issues and make living in the city, this city, our city a more pleasant experience, culturally, aesthetically, intellectually, socially and otherwise.

After seeing several conferences and conventions on alternative energy being held in Montego Bay, we can realize sustainability and sustainable development are becoming a little more than just buzzwords, maybe they are actually manifesting... actualizing as it were, possibly as a response to poverty, inflation, awakening consciousnesses to the social crises ahead. But what is sustainability and sustainable development?

Wikipedia defines: Sustainable development as "an organizing principle for human life on a finite planet. It posits a desirable future state for human societies in which living conditions and resource-use meet human needs without undermining the sustainability of natural systems and the environment, so that future generations may also meet their needs."

Achieving sustainability is not that far-fetched as our neighbours, Cuba according to data presented to the United Nations, was the only nation in the world in 2006 that met the World Wide Fund for Nature's definition of sustainable development, with an ecological footprint of less than 1.8 hectares per capita, 1.5 hectares, and a Human Development Index of over 0.8, 0.855.


Investigating MoBay's space development cross the span of quarter century, one realizes the explanation behind this transformation. Walking down Church Street to see the St. James church history. Owing to the lack of to cheap and accessible housing solutions, residents, denizens and citizens "unofficially" settle and squat in and near the center of MoBay. They could live in better places out of town, but instead suffer a significant loss in revenue since the trip to downtown by taxi is very expensive compounded by the lack of a robust and diversified public transport system. In MoBay, both middle-class families residing in settlement or "scheme" houses in the suburbs, as well as those upper-class families whose homes are within gated communities travel to downtown by taxi or private vehicle. We can see that development of the city has been ad-hoc and in sporadic growth spurts, with no great over arching vision that spans decades or centuries, just the whim and will of whichever political directorate. So how do we dream a dream of betterment and better development.


GREEN DREAMS

The dream of a green Eden like future has been long in the minds of Rastafari elders and a part of the Rastafari ethos and cosmology since its inception. The green Eden seems also a part of the basic religious or spiritual memory of mankind. The promise of a green future brings forward the hope of halting and altering the weathered gray concrete of the streets and lanes and the crumbling down brown blocks of downtown into a lush and beautiful garden mixing steel towers and tree-filled parks teeming with life.

The Dream is of a Montegonian Ecopolis calling out to us from the future, where the Montego River will be a blue river filled with sail boats meets and greeting the rainbow of colors of humanity walking in the middle of farm stalls and kiosks,  whilst craft shops of citizens whose work reflect the rich variety of its population. A Montegonian Ecopolis with a vibrant populace, where the citizenry once again takes back the design of their city and model their neighborhoods, schools, businesses,  civic organizations, and communities of potential and creative imagination, of multi-cultural customs and traditions, and of love and tolerance.


Finding the resources to build a city beyond fear and intolerance, beyond mistrust and prejudice  The hope of a Montegonian Ecopolis shines like a beacon of hope to its neighboring cities in the island and cities across the Caribbean, casting a light to the state, the nation, the region and the world symbolizing the dawn of a new day in our relations with ourselves, with others and with our environment. In a space where men and women and children of all colors and ethnic traditions build that new city brick by brick and block by block, the promise of yesteryear's Montego Bay and the realities of the present meet the possibilities of the future.



In this new and grand ecological vision of Montego Bay, a baby can smile and a flower can grow uncompromised, where human potential and the human spirit thrives and blossoms. A habitable place free of molestation and frustration. There are solar generators quietly hum, producing power to run machines and to light homes. Where eco-farmers grow food and sustainable fishermen catch fish to feed its populations and to sell their surplus to a wider market. There will be the new professionals and specialists and workers of the new information and sharing economy who are educated in the requirements of the increasingly decentralized workplace of the new millennium. Where, the plenitude of cultural traditions of racial and ethnic sub-communities mutually enrich one another in a new ecology of diverse popular culture spanning street theater and alternative film and Internet entertainment and ever multiplying digital television stations produced locally and around the world. Where, local citizens meet and petition their representatives in person, on the Web, or in public squares, pressing their demands and dissatisfactions in every forum and thus restoring some the closeness and intimacy of old-style town democracy.
The Montego Bay Ecopolis is both far away and very near. It is a place we can call home, if we make it so, if we vision it so, if we dream it so.


CITIES AROUND THE WORLD

Local governments worldwide are working to protect the environment. The concept that is green cities aims to reduce energy usage and the various forms of pollution in new and creative ways. Such efforts by city governments not only help reverse the effects of climate change. They also help governments save large amounts of money on energy costs. And, cities that are leaders in this green movement set a good example to their citizens about the importance of environmental issues.


  A new approach to the planning of cities and calls for the various professions which play a part in the process of urban renewal – city planners, architects and regeneration consultants – to be bound by new institutions and a collective commitment to the better design of cities. to harness principles of liveability and diversity in the way urban space is designed and managed.

A few points on what needs to be engendered in the Eco-Mobay:
Quality architecture and urban design

  • Emphasis on beauty, aesthetics, human comfort, and creating a sense of place; 
  • Special placement of civic uses and sites within community. 
  • Human scale architecture: beautiful surroundings nourish the human spirit
Smart transportation
  • A network of high-quality roads connecting cities, towns, and neighborhoods together
  • Pedestrian-friendly design that encourages a greater use of bicycles, rollerblades, scooters, and walking as daily transportation

Sustainability

  • Minimal environmental impact of development and its operations
  • Eco-friendly technologies, respect for ecology and value of natural systems
  • Energy efficiency
  • Less use of finite fuels
  • More local production
  • More walking, less driving

It time we emphasize Montego Bay as one community, an eco-community in the heart of future planning rather than short-term commercialism dictated by the quick take-up of leases. It is time to value the input of the community in participatory planning structures; this MUST be another core ideal of the modern-day city. Also we need to examine and to stress the "psychogeographic" significance of our surroundings. This analysis dictates that there is a direct correlation between the quality of the public realm and the actions of the individual, with its attendant ramifications for other aspects of social policy. 


This vision of an eco city, and eco-Mobay is aimed at those who wish to listen to the rhythm of their own lives,and possibly adjust it.”


Check Out this Amazing Video!
The Dream of The Montego Bay Ecopolis has already begun to spring to life: Check out this link!