When I walked into the open-air lobby of S Hotel Montego Bay, I was sweating. Not because it was nearly 90 degrees outside. I'm from Florida.
source https://www.refinery29.com/en-us/jamaica-lessons-slowing-down
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Market Madness
Marketing in Montego Bay is chaotic and poorly coordinated, with stakeholders pushing conflicting messages, leading to a fragmented city brand and missed economic potential—essentially “mayhem” instead of a clear, unified strategy.
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