... national success, drawing thousands of Jamaicans across five locations: Kingston; Ocho Rios, St Ann; Montego Bay, St James; Black River...
source https://jamaica-gleaner.com/article/lead-stories/20260103/festival-fireworks
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Market Madness
Marketing in Montego Bay is chaotic and poorly coordinated, with stakeholders pushing conflicting messages, leading to a fragmented city brand and missed economic potential—essentially “mayhem” instead of a clear, unified strategy.
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