Held from September 22–24 at the Montego Bay Convention Centre, JAPEX once again served as a dynamic trade event, connecting international buyers, ...
source https://www.indianewscalling.com/news/176176-jamaica-tourist-board-concludes-highly-successful-japex-2025-strengt.aspx
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Market Madness
Marketing in Montego Bay is chaotic and poorly coordinated, with stakeholders pushing conflicting messages, leading to a fragmented city brand and missed economic potential—essentially “mayhem” instead of a clear, unified strategy.
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