MONTEGO BAY, St James — Having successfully built out a strong, all ... Jamaica Observer on the periphery of the conference. He bemoaned the ...
source https://www.pressreader.com/jamaica/daily-observer-jamaica/20241207/281590951143374
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Market Madness
Marketing in Montego Bay is chaotic and poorly coordinated, with stakeholders pushing conflicting messages, leading to a fragmented city brand and missed economic potential—essentially “mayhem” instead of a clear, unified strategy.
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