Since taking the reins of Jamaica's top-flight football in 2020 ... Notable changes include businessman Yoni Epstein taking charge of Montego Bay ...
source https://www.footboom1.com/en/news/football/2199786-aiming-for-greater-heights-jamaica-premier-league-on-the-rise
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Market Madness
Marketing in Montego Bay is chaotic and poorly coordinated, with stakeholders pushing conflicting messages, leading to a fragmented city brand and missed economic potential—essentially “mayhem” instead of a clear, unified strategy.
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