Montego Bay United coach Rodolfo Zapata looks on during his team's 4-1 win over Vere United in the opening round of the Jamaica Premier League on ...
source https://jamaica-gleaner.com/article/sports/20240917/it-marathon
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Market Madness
Marketing in Montego Bay is chaotic and poorly coordinated, with stakeholders pushing conflicting messages, leading to a fragmented city brand and missed economic potential—essentially “mayhem” instead of a clear, unified strategy.
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