Dewar, who is on internship at the Sangster International Airport in the tourism resort city of Montego Bay, said she is ready to push Brand Jamaica.
source https://jamaica-gleaner.com/article/entertainment/20240708/mister-and-miss-tourism-jamaica-ready-push-brand-ja
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Market Madness
Marketing in Montego Bay is chaotic and poorly coordinated, with stakeholders pushing conflicting messages, leading to a fragmented city brand and missed economic potential—essentially “mayhem” instead of a clear, unified strategy.
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