Already, $12 million was spent on the welcome sign in Negril, Westmoreland and over $14 million on the one in Montego Bay, St James. The initial ...
source https://jamaica-gleaner.com/article/news/20240513/construction-begins-long-promised-falmouth-welcome-sign
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Market Madness
Marketing in Montego Bay is chaotic and poorly coordinated, with stakeholders pushing conflicting messages, leading to a fragmented city brand and missed economic potential—essentially “mayhem” instead of a clear, unified strategy.
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