... Jamaica's vibrant tourism industry ... Montego Bay being named the Caribbean's Leading Home Port 2023. While ...
source https://www.breakingtravelnews.com/news/article/jamaica-set-to-record-4.1-million-visitors-and-us4.3-billion-in-earnings-fo/
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Market Madness
Marketing in Montego Bay is chaotic and poorly coordinated, with stakeholders pushing conflicting messages, leading to a fragmented city brand and missed economic potential—essentially “mayhem” instead of a clear, unified strategy.
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