There have been some epic contests between Waterhouse and Montego Bay United FC in the Jamaica Premier League (JPL) over the years, ...
source https://jamaica-gleaner.com/article/sports/20231030/waterhouse-montego-bay-clash-could-be-thriller
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Market Madness
Marketing in Montego Bay is chaotic and poorly coordinated, with stakeholders pushing conflicting messages, leading to a fragmented city brand and missed economic potential—essentially “mayhem” instead of a clear, unified strategy.
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