MONTEGO BAY, Jamaica — Executive Director of the Tourism Enhancement Fund (TEF), Dr Carey Wallace has underscored the importance of developing ...
source https://www.jamaicaobserver.com/latest-news/tourism-industry-can-create-wealth-says-tef-exec/
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Market Madness
Marketing in Montego Bay is chaotic and poorly coordinated, with stakeholders pushing conflicting messages, leading to a fragmented city brand and missed economic potential—essentially “mayhem” instead of a clear, unified strategy.
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