Currently, Jamaica hosts three major festivals – Reggae Sumfest, Rebel Salute and Dream Weekend. All are held in rural tourist areas in Montego Bay, ...
source https://www.jamaicaobserver.com/entertainment/jamaica-poised-for-festival-boom/
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Market Madness
Marketing in Montego Bay is chaotic and poorly coordinated, with stakeholders pushing conflicting messages, leading to a fragmented city brand and missed economic potential—essentially “mayhem” instead of a clear, unified strategy.
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