Just last November, the Montego Bay native was named a brand ambassador ... in the US and some Caribbean countries including Jamaica and Barbados.
source http://radiojamaicanewsonline.com/arts-entertainment/teejay-signs-brand-ambassador-deal-with-flow
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Market Madness
Marketing in Montego Bay is chaotic and poorly coordinated, with stakeholders pushing conflicting messages, leading to a fragmented city brand and missed economic potential—essentially “mayhem” instead of a clear, unified strategy.
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