MONTEGO BAY, St James – Organisers of the annual Jamaica International Beauty Expo (JIBE) are considering a regional focus for the event.
source https://www.jamaicaobserver.com/news/beauty-expo-eyes-regional-expansion/
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Marketing in Montego Bay is chaotic and poorly coordinated, with stakeholders pushing conflicting messages, leading to a fragmented city brand and missed economic potential—essentially “mayhem” instead of a clear, unified strategy.
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