The airline plans to launch flights to Montego Bay, Jamaica, and San Jose del Cabo, Mexico. Southwest also intends to expand service to Cancun ...
source http://sbj.net/stories/southwest-airlines-adds-flights-at-kci,83609
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Market Madness
Marketing in Montego Bay is chaotic and poorly coordinated, with stakeholders pushing conflicting messages, leading to a fragmented city brand and missed economic potential—essentially “mayhem” instead of a clear, unified strategy.
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