AFTER eight successful stagings, the Jamaica Family Fest (JFF) returns this Heroes' Weekend to Kingston and Montego Bay.
source https://www.jamaicaobserver.com/entertainment/jamaica-family-fest-for-heroes-weekend/
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Market Madness
Marketing in Montego Bay is chaotic and poorly coordinated, with stakeholders pushing conflicting messages, leading to a fragmented city brand and missed economic potential—essentially “mayhem” instead of a clear, unified strategy.
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