Dubbed the greatest reggae show on Earth, the week-long music festival is forecast to provide Montego Bay with earnings of between $5 billion and $6 ...
source https://jamaica-gleaner.com/article/entertainment/20220526/sumfest-boss-not-worried-about-mask-wearing-mandate
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Market Madness
Marketing in Montego Bay is chaotic and poorly coordinated, with stakeholders pushing conflicting messages, leading to a fragmented city brand and missed economic potential—essentially “mayhem” instead of a clear, unified strategy.
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