At the recent Kingston leg of the Jamaica Rum Festival (JRF) media launch, ... Montego Bay, with plans to pique palates with spirited taste.
source https://jamaica-gleaner.com/article/food/20220512/rum-and-food-pairings-spirited-experience
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Market Madness
Marketing in Montego Bay is chaotic and poorly coordinated, with stakeholders pushing conflicting messages, leading to a fragmented city brand and missed economic potential—essentially “mayhem” instead of a clear, unified strategy.
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