This year's event will be held from July 18 to July 23 at Catherine Hall in Montego Bay. It's historically been the largest reggae festival in the ...
source https://www.caribjournal.com/2022/05/22/jamaica-reggae-sumfest-back/
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Market Madness
Marketing in Montego Bay is chaotic and poorly coordinated, with stakeholders pushing conflicting messages, leading to a fragmented city brand and missed economic potential—essentially “mayhem” instead of a clear, unified strategy.
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