Frontier launches the first nonstop service from Tampa to Punta Cana and Santo Domingo in the Dominican Republic as well as Montego Bay, Jamaica.
source https://ftnnews.com/aviation/43908-frontier-airlines-announces-new-international-service-from-tampa-to-destinations-in-the-dominican-republic-and-jamaica
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Market Madness
Marketing in Montego Bay is chaotic and poorly coordinated, with stakeholders pushing conflicting messages, leading to a fragmented city brand and missed economic potential—essentially “mayhem” instead of a clear, unified strategy.
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