Montego Bay, Jamaica. (Photo via iStock / Getty Images Plus / Isabel_HP). With more travelers wanting to travel more than ever before, Jamaica is ...
source https://www.travelpulse.com/news/destinations/why-jamaica-is-a-go-to-destination-for-groups.html
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Market Madness
Marketing in Montego Bay is chaotic and poorly coordinated, with stakeholders pushing conflicting messages, leading to a fragmented city brand and missed economic potential—essentially “mayhem” instead of a clear, unified strategy.
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