Originally from the hustle and bustle of Montego Bay, Scarlett moved to Negril as he felt the call of the sea. A few years ago, when his wife ...
source https://jamaica-gleaner.com/article/lifestyle/20211212/derval-scarlett-living-his-dream-tiki-pon-da-sea
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Market Madness
Marketing in Montego Bay is chaotic and poorly coordinated, with stakeholders pushing conflicting messages, leading to a fragmented city brand and missed economic potential—essentially “mayhem” instead of a clear, unified strategy.
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