Who Protects Brand Montego Bay?

Brand Montego: Part 1

The City has to Develop and Protect it's Brand

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. Jeff Bezos

“There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.”
A. Alfred Taubman

Imagine the words Montego Bay, instantaneously it brings to mind, relaxation, coconut and palm trees, white sand beaches, sun and sometimes even sex - it's one of the most powerful images in the Caribbean. So how is it, dozens of companies use the name to sell products – Payless is notorious for selling a brand of sandals called the Montego Bay Club, there is even a foreign band full of white boys called Montego Bay Band, A Freemason pub of some sort in England with the Name Montego Bay littering the menu- so I put it to both the government and the public now, that we start considering seeking protection for Brand Montego Bay, under intellectual property, through trademark and copyright.

Freemasons Arms Pub... on the Menu Montego Bay Chicken Wrap!

We must consider that in today’s environment cities compete amongst each other for talent, business and human resources. In many ways they have to act like commercial entities by selling themselves to potential customers – business investors, visitors/tourists, the working and creative classes– as successful, vibrant, forward-looking brands. Simply put they have to market themselves as the place to be, project an image of tomorrow and betterment. At the same time that image, that name, that identity must be guarded. Just as commercial entities, have lawyers and make legal cases on issues of copyright and trademark infringement. So too must local government and even central government entities now seek to protect the Brand Montego Bay and Brands of Jamaica.

How do a group of white boys in America or is it England become the Montego Bay Band?

Intellectual property rules offer the potential to provide a valuable source of income for people in developing countries, who tend to get only a small sliver of the profits made on their goods on the international market. Do we profit from made in China T-Shirts that say Montego Bay. NOPE! Montegonians are not getting value. Their image and name is being abused. Consequently I saw a study that detail through study of Mobay and other areas, how Brand Jamaica has mostly benefited entities like Puma, whilst craft vendors and small businesses flailing in the harsh economy.

Montego Bay City must re-examine its role and function, as well as define its appeal to ‘citizens/consumers’, at the same time protecting the name and the Brand of the city for the citizens. Our city must distinguish itself from our competitors (Kingston, Portmore, Ocho Rios) and position our self as a recognizable brand in an increasingly regional and international market place. Port of Spain, San Fernando, Bridgetown, Kingstown are all Caribbean cities vying for status and international cosmopolitan appeal, so what of us in the Bay?

I noted on twitter that a few Kingstonians started noticing that “Mobay look like farrin” and that “any time mi waan go farrin mi go Fairview, Montego Bay.”

Here is an excerpt of Mobay through a foreigners eyes

“Downtown resembled a cross between America and what we would picture as rural Africa. The streets were full of activity. People yelling, laughing, buying and selling items. Playing music. Their skin was black as tar and beautiful. Their hair was the epitome of natural. They wore clothes that we would have worn in the early 2000’s but did their best to match it up.”

From instagram.com (via @RudeboyRJ) - June 3, 4:05 PM

What is the vision of Mobay, what is the vision for Montego Bay, who protects the name Montego Bay? The name Montego Bay has been already been branded and used and bandied about like there is no tomorrow, but Montegonians haven't seen the benefits.

I put it out there that Montego Bay is the biggest cultural brand in the Caribbean. When I travel abroad, Montego Bay always seems to be the more popular Jamaican destination and known location. So those companies using the Montego Bay Brand in ways that really do enhance their business, they use the name to make association with luxury, comfort, sun, breeze and such... so it's reasonable for the Montegonians to ask, Why aren't you coming to talk to us? Why aren't you asking our permission? Why don't you engage with us?

The notion of cities and cultures seeking IP protection is not an entirely new one - the Native American Navajo recently brought a case against the clothes company Urban Outfitters, for use of their name.

Relying on past glory is no longer enough; As the once den like, homely Montego Bay is now becoming a metropolis and showing a citizenry acquiring the cosmopolitan lifestyles to go with it… the friendly city is now a big city, and nowhere near as friendly as it used to be. 

Today, successful companies and young talented people have lost hometown loyalties; note the influx of outsiders and outside businesses in Mobay, not to mention the ‘Spanish Invasion’. They can choose where to cluster. Cities with distinctive characteristics; be they economic, cultural, environmental or life style, and it these things that will attract the best companies and people. So now we have questions of Montego Bay’s identity and its brand identity: What are the distinctive characteristics of Montego Bay, what makes us, US?


To Be Cont’d

Jobs in Mobay!

Cashier for Remittance Outlet in St James Must Have Min. 4 CXC including Math & English Be Computer Literate... http://fb.me/2MiP5pT1y 

COLLECTIONS SUPPORT AGENT (Temporary)- DHL Montego Bay Requirements Diploma in Finance, Administration or related... http://fb.me/JQPjK2vw 

Canadian based security firm with offices in Montego Bay is hiring ARMED guards. You must be: PSRA certified... http://fb.me/2xRMj1i10 

Teachers- Cornwall College -Mathematics to CSEC - Physics and Mathematics and Physics to CAPE - Mechanical... http://fb.me/BsyiB0rI 

Warehouse Attendants Westmoreland · Secondary school level education · Ability to work with a team effectively... http://fb.me/2DOGL4haG 

Pump Attendants Westmoreland, St James · Secondary school level education · Ability to work with a team... http://fb.me/22658N1vQ 

Cashiers Westmoreland and St James Must be computer literate 3-6 months experience High school graduate Should... http://fb.me/2HY9WA6yc 

Event Workers for August 1 in Montego Bay, St James Food and beverage experience would be good and event workers... http://fb.me/Du53xbMn 

Male Gardener needed for Montego Bay Proper Work hrs 7am to 12 noon Wed to Sun. Tel 587-4917

Assistant Branch Manager-MONTEGO BAY Purpose of job: To assist in managing the daily operations of the store... http://fb.me/IoDfOAfp 

Are We Independent? Montegonian Exclusive

AFTER 50 years, we have not really released our vestiges of the Crown in England. Granted, Mrs Simpson Miller has made the gesture towards a break with the Crown, but I cannot help but feel it is just political talk, pandering to the public. We still have a representative of the Queen as an influential part of the state, the governor general. We still have British ceremonials in Parliament, we still have appeals to the British courts. We are a part of their Commonwealth, we still have the remnants of their laws. Are we really independent of England?

After our recent return to the International Monetary Fund and our leaders begging on a world tour, are we financially independent? Our money is printed in mints in England and is backed by debt and United States dollars, which is losing its footing as world currency. How can one really say we are independent? What are we celebrating this 50th anniversary?

How are we independent when we are slaves to the foreign media, especially the 'mighty' Uncle Sam? We are dependent on imports from the USA; we depend on their food, their clothes, even their entertainment.

How are we independent when we subscribe to the neoliberalist policies of globalisation that insist on lessening the powers and sovereignty of the state, and the continuous breakdown of international barriers? How are we independent when foreigners own our electrical supplies, our airports, our mining plants? What are we independent of?

Bound by handcuffs

Are we not bound by so many handcuffs of ever-growing poverty, illiteracy, unemployment, crime, men-women inequality, limited technology and, worst of all, which result in other bounding forces too - corruption?

In the word of Kahlil Gibran ... "Pity the nation that wears a cloth it does not weave, eats a bread it does not harvest, and drinks a wine that flows not from its own wine press. Pity the nation that acclaims the bully as hero, and that deems the glittering conqueror bountiful. Pity the nation that raises not its voice save when it walks in a funeral, boasts not except among its ruins, and will rebel not save when its neck is laid between the sword and the block. Pity the nation whose statesman is a fox, whose philosopher is a juggler, and whose art is the art of patching and mimicking. Pity the nation that welcomes its new ruler with trumpeting, and farewells him with hooting, only to welcome another with trumpeting again. Pity the nation divided into fragments, each fragment deeming itself a nation."

Yannick Pessoa
YannickPessoa@yahoo.com

Montegonian Toons

Montegonian Editorial Exclusive: POLITICIANS CRIMINALISING JAMAICANS

The atrophy of socialism, social welfare, the welfare state and the growth of the penal state represent a double criminalization of poverty. Criminalising Survival, Vending, Hustling, Small Businesses, Corner Shops, Street Life Street People Street Hustling... Street children might not be securely lodged in the life-patterns that the middle class impose on young people, but their reward from trying to maintain a minimum standard of living that their parents and governments are unable to provide them is infinitely preferable to living in the absolute poverty that surrounds them, yet police and state will incarcerate them... in juvenile centres and later on in life in BIG PRISON... We know there is a Marginalised Black male, A lack of opportunity, a lack of education, a lack of funds and lack of land and access to it. We born in Jamaica and then they say you are a squatter, "wah mi supposed to do, born and float above the ground, since me cannot get any plot of land via birth right. rent an existence forever"

The government needs to stop seeing the people as a mass of cattle for culling taxes and revenue! The poor appear to be just another commodity, good, product... to be speculated, traded and profited from by the gang of bankers and political cronies

This folly continues by using a stance on Weed and drugs as an excuse to systematically incarcerate even non-violent youth. Black religious expression and such is facing serious repression. while court houses and tax office are cash collectors. They take much and give us so little.

The transition from welfare to taxfare and the proliferation of young bodies behind bars taken together work to marginalize Jamaica's black poor population, with an economy forcing them out of Jobs and no public aid, on the one side, and holding them under lock, on the other, and eventually pushing them into the peripheral [and deeply precarious] sectors of the labor market and farther on the road to poverty

We don't live in a direct or indirect democracy, in reality. We live in a police state, controlled by oligarchic forces, a two head serpent. The heads of state lack the will to HELP people out of poverty. instead we have generation that go from Cradle to Prison...

 This country is based on slavery and land grabs by a small plantocrasy. Had they been decent people, to begin with this plantation class would have asked for permission to share this land with the Tainos and or Arawaks. Instead, through force and genocide they took the land and resources and divided them up, as they did again after emancipendence, when they divided the land and this country among the descendants of slave masters and the indentured labourers and buffer classes, just as we do now by letting the wealthy determine the laws and by making slaves of the have-nots, through debt and financial slavery and usury.

If Jamaica is ever to be fixed... land reform, education reform, energy reform, economic  and spiritual reform are now absolutely necessary!

https://www.facebook.com/notes/the-montegonian/montegonian-exclusive-politicians-criminalising-jamaicans/569974083035507?comment_id=6896269&offset=0&total_comments=2

Jamaica Gleaner News - Queen Ifrica plays, explains 'Montego Bay'

Queen Ifrica plays, explains 'Montego Bay
'Published: Thursday | July 16, 2009
Mel Cooke, Gleaner Writer

Montego Bay is Queen Ifrica's first album with VP Records.As she presented Montego Bay, her second full-length set, at her first album launch on Tuesday evening, Queen Ifrica's face and posture reflected the mood of the songs.And there was ample time and reason for the changes, Ifrica explaining the background to almost all the songs on the 13-track set in an extended stint at the podium during which she got noticeably more comfortable as time went on, engaging the large audience at Kabana, Hope Road, St Andrew.The trip through an outstanding album actually started with her voice alone, not the actual recording, as after a herald of horns, Ifrica delivered the album's title track a cappella, smiling, the audience cheering at the start and again when she hit the chorus.After the recording was played, Ifrica explained, "Montego Bay is special to me. That's where my whole Rastafari development took place." Still, she noted, the inner-city communities do not see the benefit of the 'lush' from the tourism industry.She was sombre for Streets Are Bloody, dedicating it to 20-year-old Ejaun, "a very close individual to Flames. He was gunned down by a soldier at a club". Ifrica described Ejaun's kindness, respectfulness and computer wizardry, commenting that in the society "the people who do good are the people who die like this". The song has the line "none is immune, Ejaun gone to soon".In My DreamsIfrica smiled as she asked, "Any lovers? Any husband, any wife, any matie?", before In My Dreams was played, rocking away with eyes closed and clasping her left shoulder with her right hand.And when she said "we ago step up the vibe" with Yad To The East, commenting "dis a di man whe dem sey inna Ifrica", Ifrica grinned gloriously as the rhythm hit and the crowd exploded at the opening line, "Selassie I never lose a fight yet".And so it continued, Ifrica often merging her voice with the tail end of the recordings, playfully prodding the audience to more enthusiastic applause and dropping advice on hard work, focus, purpose and the importance of teamwork to younger artistes.She has stuck to a team, as before she sang along to the recorded songs on Tuesday night, Ifrica sang the praises of Tony Rebel, giving the background to starting to work with his Flames Productions in 1998, after performing at a Garnet Silk tribute concert. And among the other persons Ifrica said thanks to was Penthouse's Donovan Germaine who "say I am a granddaughter of Penthouse, because Tony Rebel is a son".Guest speaker Kay Osbourne, general manager of TVJ, heaped praises on Queen Ifrica and Montego Bay, which she described as an awesome collection that showcases the inner workings of Ifrica's mind and soul."It is clear that this unique woman of truth has something to say," Osbourne said, taking a closer look at many of the songs. "She expresses the personal universally," Osbourne said later in her address.However, Osbourne is not impressed with much of Jamaican music being produced currently, pointing out the narcissism, exhibitionism, image manipulation and "the mere ability to attract attention is rewarded".Tony Rebel, who welcomed all to the album launch, spoke about Queen Ifrica's development, from not being able to do a song properly in the studio and having to be told 10 times what to do, that being reduced to thrice, then twice and "now you don't have to say anything".There was a time when she had to be asking producers to go on rhythms; now she is being requested. Long gone are the days when she was trying to get on shows; now there are so many offers she has to decline some."When you have someone like a Queen Ifrica standing up and not taking off her clothes I have to salute her," Rebel said.Extensive exposureIn presenting Montego Bay, Ifrica noted the struggle that her song about incest, Daddy (which appears in English and Spanish), has been going through in terms of getting extensive exposure on the airwaves, although it has connected in the streets and at live performances.When she was asked which track was her favourite Queen Ifrica did not name one, but said that the opening chant, TTPNC, is special, as "it is my whole Rastafarian belief ... That is who I am. I am a Niyabinghi woman".The recordings ended with Far Away, Lady Saw, Assassin, I-Wayne, Capleton and Tarrus Riley embracing Queen Ifrica onstage. It wasn't all over, though, as there was one more a cappella song for her to deliver, the crowd whooping for Keep It To Yourself.

Jamaica Gleaner News - Queen Ifrica plays, explains 'Montego Bay' - Entertainment - Thursday | July 16, 2009